Discovery before design
We document what users currently do — not what stakeholders assume they do. Session recordings, support ticket patterns, and direct interviews all feed into the initial audit before any wireframe is drawn.
Mobile App Design — Prizavento
Interfaces built around actual user behaviour
Most mobile apps fail not because of missing features but because the interface creates friction where it should create flow. Prizavento works with product teams across Australia to design screens that users understand without instruction.
11 yrs
In mobile design practice
What the work involves
A design engagement is not a handoff
Clients often arrive expecting to receive finished screens after a brief. That is not how durable UX work happens. The process requires close contact with the people who understand the product and the users who will carry it in their pocket every day.
Each project begins with a structured discovery phase — typically two to three weeks — where we map existing user journeys, identify where drop-off or confusion occurs, and establish what the interface needs to accomplish before any visual decisions are made.
Iterative review cycles
Designs move through structured review rounds with product owners and, where possible, with a small group of actual users. Feedback is documented and resolved before advancing to the next fidelity level.
Handover with context
Developers receive annotated component libraries, interaction specifications, and a written rationale for key decisions. This reduces ambiguity during build and makes future changes easier to assess.
Four things that separate useful design from decorative design
These are not principles from a design manifesto. They are observations from working on mobile products where the interface directly affected whether users completed key tasks.
Hierarchy over aesthetics
Visual hierarchy tells a user where to look and in what order. When that hierarchy is unclear — even on a beautiful screen — users hesitate. Every layout decision is tested against the question: does this make the next action obvious?
Touch targets sized for real hands
Tap targets below 44px cause errors. Errors cause frustration. Frustration causes churn. This is a mechanical problem with a mechanical fix — one that is often ignored when designs are produced at desktop scale and never tested on device.
Error states designed first
Most interfaces are designed around the happy path. Error states — empty states, failed loads, invalid inputs — are often patched in late. Designing these first forces the team to think about what the app communicates when things go wrong.
Consistency as cognitive load reduction
When button styles, icon meanings, and navigation patterns are consistent, users stop thinking about the interface and start thinking about their task. A component library is not a deliverable — it is the mechanism that enforces this consistency across every screen.
Situations where this kind of work fits
Not every project is a good match. The engagements that go well tend to share a few characteristics — and so do the teams involved.
Teams who know their app has a conversion problem in a specific flow — checkout, onboarding, account setup — but lack the UX capacity to diagnose and redesign it without pausing feature development.
Founders who have built a functional product internally and need the interface reviewed and refined before it reaches users who have no tolerance for confusion or rough edges.
Organisations that have operated through web or in-person channels and are now building a mobile app — where the design assumptions from their existing product do not translate directly to a touch interface.
Companies with a designer on staff who is handling day-to-day requests and cannot take on a structured UX project without dropping other work. Prizavento operates as an extension of that team for the duration of the engagement.
38+
Mobile products delivered across AU
6 wks
Typical time from brief to tested prototype